Strategic Social Media Marketing for Human Entrepreneurs

You have a purpose.

You have a story.

It's time to light it.

Clear offers, authentic content, real connections – discover why your dream clients choose YOU

over everyone else.

✅ MORE VISIBILITY. ✅ MORE LEADS. ✅ MORE TIME FOR WHAT TRULY MATTER.

You didn't start your business

to become a content machine

But here you are, trying to create videos,

captions, and posts that don't feel awkward

and actually convert.

You know your work is good. You know you help people.
But translating that into social media content feels harder than it should.

You try to say the right thing. You rewrite. You second-guess.
Sometimes it lands. Often, it doesn’t.

And honestly? That’s normal.

You’re not bad at content. You’re just too close to your own business to see it clearly.

Social media isn’t about being louder or more polished.
It’s about clarity, a strong storytelling structure, and focusing on what actually matters for your business.

That’s where I come in.

I help you make sense of what you’re trying to say, shape it into content that feels like you,
and turn it into something people understand, trust, and respond to.

No forcing yourself into trends. No trying to sound like everyone else.

Just simple, strategic content that reflects the value of your work
and gives you confidence when you hit publish.

voilà! ...now, tell me what you want ?

I want help DIYing my social media ( I'm doing it myself ! )

*coming soon**

JOIN THE WAITING LIST

I'm ready for a 1-1 strategic deep dive.
My whole business and social ecosystem.

BOOK STRATEGY

I need full social media management.
Organic content + paid advertising options.

VIEW PACKAGES

Feeling invisible online despite your valuable expertise ?

Certified Social Media Manager.

Fluent in French, English, and Spanish, I help businesses sell, engage, and connect internationally.

Strategy, graphic design, photography, and video editing.

BOOK A DISCOVERY CALL

Hey, I'm Maëlle,

I’m the founder of Light Your Story, and I help small business owners turn ideas into social media content that feels natural, strategic, and effective.

I’ve been creating content for over ten years. Long enough to know that social media doesn’t need to feel overwhelming, performative, or constant to work well.

Like many of my clients, I built my business while juggling real life. I’m a mother of two. I run my own company. I’ve done my own marketing from day one. Writing the captions, filming the videos, testing what lands, and quietly letting go of what doesn’t.

So when I say I understand how hard it can feel to show up online consistently, I mean it.

Over the years, I’ve learned that what most business owners struggle with isn’t motivation or creativity. It’s clarity. Knowing what to say. How to say it. And how to turn one good idea into content that actually supports growth.

That’s where my work sits.

My approach is strategic and human. I focus on short-form video because it builds trust faster and more honestly than almost anything else, when it’s done with intention. No scripts that don’t sound like you.

No trends for the sake of it.

Just clear messaging, thoughtful structure, and content you can stand behind.

Because time matters, I’ve built a system that respects it. One focused session a month is often enough. I take care of the strategy, scripting, editing, and posting, so you don’t have to carry it all yourself.

Light Your Story exists for one reason. To help you show up online in a way that feels like you, builds trust, and supports real, sustainable growth.

If you’re ready to stop overthinking your content and start showing up with clarity, you’re in the right place.